In a fast-paced and increasingly globalized economy, effective market analysis is critical to maintaining a competitive edge. Understanding customer preferences, environmental and economic changes and other non-apparent factors can help marketers and retailers make critical decisions when launching new products, making changes to existing ones and winning new customers. By integrating internal data on products, markets and sales with external data and displaying it through an easy-to-use map interface, key trends and competitive insights emerge. Some call this pattern recognition; we call it visual analysis. Read Fortius Geospatial Review's full article in LBx Journal.
